How to compare local SEO proposals

Write a short business brief

State the services you want more of, the places you serve, the capacity you have, and the contact route customers should use. Include your website and existing Google Business Profile. Tell the provider about moves, changed phone numbers or previous agencies.

Separate an observation from a conclusion. “We receive few installation inquiries” is a useful observation. “We need fifty new city pages” is already a proposed solution. Let the diagnosis establish the work.

Ask for the first work sequence

A useful proposal names the issue, the change, the person responsible and the evidence that will show completion. For example: a service page lacks an installation request route; the studio will add one and check the handoff.

Ask what must happen before the work starts. Profile access, real service details, photographs and someone who can answer inquiries can matter as much as the agency’s technical work.

Compare the same scope

Put website edits, profile maintenance, content, reporting and follow-up support on separate lines. Mark what is included, excluded or dependent on another supplier. Ask who owns the finished pages and how access transfers if you leave.

If a provider quotes a recurring fee, ask which recurring work it buys. Do not assume the price includes development, photography or review-request support.

Make the reporting explain the decision

Ask to see a sample report with its date range and source. It should distinguish visibility, visits, inquiries and customer outcomes. The business must still record which inquiries fit and which become jobs.

Crewsive can be a fit when the work crosses the website, local search and tracking. A dedicated multi-location team can be a better fit when operational scale is the primary requirement.

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