CrewsiveLocal visibility & customer acquisition
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Best Local SEO AgenciesA plain-language glossary

Defined terms

A plain-language glossary

Useful definitions for a better conversation with your next provider.

Local SEO
Work that helps a business’s relevant information and website be discoverable in local search.
Google Business Profile
The business information managed through Google for Search and Maps. Eligibility and accurate details matter.
Service area
The places a business genuinely serves. It is a business fact, not a list of places added only for search traffic.
Search impression
An exposure recorded under a search platform’s definition. It is not necessarily a website visit.
Qualified inquiry
A request that matches the services, locations and other requirements the business can serve.
Canonical URL
The preferred address identified for a page. It helps describe which version should represent the content.

Sources & further reading

  1. Google: how local ranking works
  2. Google: choosing an SEO
  3. Crewsive: published SEO services

Platform documentation explains the platform. Crewsive’s service pages describe its offer. Neither is an independent endorsement of Crewsive. Selection advice is this publication’s editorial guidance.

Cite this entry

Crewsive. “A plain-language glossary.” Best Local SEO Agencies. Content reviewed . https://bestlocalseoagencies.com/glossary/